RaceShotsResource was envisioned in 2010 by Professional Motorsports Photographer, David A. Wilks. It was realized that the Internet lacked a true "fan-focused" motorsports multimedia website.
The presentation quality of website content and the online experiences provided to your racing fan/sponsor audience, essentially become the machine that both drives and delivers your marketing strategy. You will also notice throughout the articles published, many links highlighted in bold colored text... these are Resource Links to information about the subject. Many times in motorsports reporting, it is thought by the Journalists that the end reader understands everything we shoot or see. RaceShotsResource wants to be sure you are getting the full story by understanding completely what we are reporting about. Truly a Race Shots RESOURCE!
If you are a Photographer, Writer or Hardcore Enthusiast... we Encourage you to Join Our Team and contribute your Opinions, Outlook and Perspective as it relates to Motorsports from Around the World!
In 2011 from 01/01/2011 to 01/01/2012, our RaceShotsResource Facebook page one Facebook stats for RaceShotsResource are: 4,023,552 Post Views
9,403 Lifetime Likes
8,812 Monthly Active Users
21,472 Post Feedback Comments
RaceShotsResource has a greater viewing audience than any other single Motorsports Photographer in the United States. This adds a huge benefit when you are trying to promote your brand and racing effort in the cluttered Social Media scene. We do this by cross linking between partner sites, all of which are industry related the potential for new fans, customers & clients viewing your company’s page, helping it to climb into the millions of viewers reached.
The combined efforts of RaceShotsResource will bring together a range of media to support both your business and the efforts made by the racing team by the following:
- High-quality photographic coverage of all events;
- Interviews with drivers and teams for press release content;
- Viral-marketing efforts utilizing QR scan technology to drive users to websites;
- Utilization of high-quality micro-websites that appropriately represent and support your company brand, the brand of the race team;
- Enable websites to track user activity;
- Maintenance of web content / live integration from Facebook / Twitter feeds;
- Integration of mobile, on-site video / photo galleries;
- Search Engine Optimization (SEO);
- Regular campaign evaluation for all website content;
- Multi-device compatibility (online content);
- All content and websites follow best practices in backend code and design;
Motorsports Integrated Media Strategy
A simple web search will reveal that the internet is filled with a plethora of content, images, and visceral clutter of varying quality and purpose. When developing and designing websites and mobile media, companies and their brands will have to offer something unique and innovative that sets them apart from the rest in order to thrive in this virtual space. With the widespread use of social media, services such as Facebook are nearing 600 million users and is accessible on multiple mobile platforms, making Facebook and it’s inherit functionality easily available regardless of carrier, location or device.
We want to make racing exciting for those in the technology sector, and vice versa, by bringing together the innovation of tech and the marvel of racing together in a comprehensive experience for customers, potential clientele, and employees within your organization. We cannot deny the importance of social media and its ability to bring together an online audience. It has become critical to create comprehensive online experiences bring users closer to your brand—both at the track and online.
User Flow for Online / Offline Media
By making the most out of websites, microsites, campaign-specific landing pages, social media (Facebook & Twitter) and other media, we can help build an exciting brand experience on and off the race track:
- Build a loyal customer / fan base in motorsports;
- Enhance company team building efforts, reward successful team members;
- Add value to marketing efforts invested in racing;
- Offer a online place for users and your business to connect with one another;
- Develop a sustainable online / mobile content and social strategy;
- Build “foot-traffic” at events and online;
- Funnel appropriate online traffic to your website;
Thank you for visiting our website! We look forward to working with you in the future!
Enjoy more than 100 photos from Thursday through Sunday during Indy 500 practice and qualifying.
http://auto-racing.speedtv.com/article/photos-indy-500-practice-qualifying-may-17-20-2012/
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Marc Basseng, Christopher Haase, Frank Stippler and Markus Winkelhock lead a 1-2 finish for Audi...
http://auto-racing.speedtv.com/article/gt-phoenix-audi-wins-nurburging-24/
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